Campaign Progress
Back the movement where purpose-driven apparel meets bold values. Join us in building something greater.
$1900
raised of $20,000 goal
$1900
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Our Story
J. Butler Golf is more than a name—it’s a declaration. It stands for everyone who’s ever felt like they didn’t belong in the room, the clubhouse, or the conversation. It’s for those who carry themselves with quiet excellence, who strive without shortcuts, and who wear their values as visibly as their style.
This brand was founded not to follow trends, but to disrupt patterns—economic patterns that lock people out, cultural patterns that overlook representation, and business patterns that prioritize profit over purpose. We exist to shift the standard—to prove that sophistication doesn't require exclusion, and performance doesn't need to come at a premium.
Every JBG piece is built for those who choose boldness over acceptance, substance over flash, and community over competition. That’s why Courage Is Power isn’t just a slogan. It’s our business model, our belief system, and our call to action.
Access
We remove the gatekeeping in golf apparel—offering premium products that reflect the needs, fit, and values of a wider, more diverse audience.
Affordability
Our retail price points are under $100, allowing our customers to build a full outfit for the cost of a single competitor’s shirt—without sacrificing quality or experience.
Quality
We obsess over design, materials, and craftsmanship. From our bladed-collar polos to performance joggers, every item is built for movement, durability, and tailored sophistication.
Reinvestment
Through the J. Butler Foundation and brand reinvestment strategies, we support youth golf programs, underrepresented entrepreneurs, and economic empowerment initiatives.
"I am the customer. I've lived the barriers. I've walked in rooms where I felt like I didn't belong, and now I'm building the uniform for people just like me."
Joshua Butler
Founder & CEO