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Group of four in Red Polo Shirts with black joggers sitting on a sofa

J. BUTLER

Where purpose drives courage and boldness leads forward

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Campaign Progress

Back the movement where purpose-driven apparel meets bold values. Join us in building something greater.

$2,073.63

raised of $20,000 goal

$2,073.63

27

54

Total Raised                                                      Backers                                                           Days Left

Giving Tiers

Essential

$50

The core supporter in our mission

Includes:

Personalized Founder's Thank You

Custom Courage Cross

JBG Hat

Impact:

10% of every $10,000 raised will directly benefit JBG Athletes

Premium

$100

The core supporter in our mission

Includes:

Personalized Founder's Thank You

Custom Courage Cross

JBG Hat

Limited Edition Polo

Impact:

10% of every $10,000 raised will directly benefit JBG Athletes

Prestige

$250

The core supporter in our mission

Includes:

Personalized Founder's Thank You

Custom Courage Cross

JBG Hat

Limited Edition Polo

Norm Full-Zip Hoodie

Impact:

10% of every $10,000 raised will directly benefit JBG Athletes

Founder's Circle

$500

The core supporter in our mission

Includes:

Personalized Founder's Thank You

Custom Courage Cross

JBG Hat

Limited Edition Polo

Norm Full-Zip Hoodie

Impact:

10% of every $10,000 raised will directly benefit JBG Athletes

Choose your level of support and receive exclusive rewards crafted for our founding community

Our Story

J. Butler Golf is more than a name—it’s a declaration. It stands for everyone who’s ever felt like they didn’t belong in the room, the clubhouse, or the conversation. It’s for those who carry themselves with quiet excellence, who strive without shortcuts, and who wear their values as visibly as their style. 

This brand was founded not to follow trends, but to disrupt patterns—economic patterns that lock people out, cultural patterns that overlook representation, and business patterns that prioritize profit over purpose. We exist to shift the standard—to prove that sophistication doesn't require exclusion, and performance doesn't need to come at a premium. 

 

Every JBG piece is built for those who choose boldness over acceptance, substance over flash, and community over competition. That’s why Courage Is Power isn’t just a slogan. It’s our business model, our belief system, and our call to action. 

Access

We remove the gatekeeping in golf apparel—offering premium products that reflect the needs, fit, and values of a wider, more diverse audience. 

Affordability

Our retail price points are under $100, allowing our customers to build a full outfit for the cost of a single competitor’s shirt—without sacrificing quality or experience. 

Quality

We obsess over design, materials, and craftsmanship. From our bladed-collar polos to performance joggers, every item is built for movement, durability, and tailored sophistication. 

Reinvestment

Through the J. Butler Foundation and brand reinvestment strategies, we support youth golf programs, underrepresented entrepreneurs, and economic empowerment initiatives. 

Joshua Butler Founder & CEO

"I am the customer. I've lived the barriers. I've walked in rooms where I felt like I didn't belong, and now I'm building the uniform for people just like me."

Joshua Butler

Founder & CEO 

JB

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